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London Accountants logo 1080px - Dec 2022-01

Author: Jez Bhatti

Why Startups Fail: The Common Pitfalls to Avoid

Posted on by Jez Bhatti

Starting a business is an exhilarating journey, full of ambition and the promise of innovation. However, the reality is that many startups encounter obstacles that, if not managed carefully, can lead to their downfall. While vision and leadership are important, it’s the relentless effort, adaptability, and strategic decision-making that truly determine success. Here are some of the most common mistakes that can derail a startup.

Resistance to Pivoting

Imagine embarking on a long journey, convinced you know the exact route. But what if roadblocks appear, the weather shifts, or your map is outdated? In the startup world, these obstacles are shifting market demands. Many entrepreneurs cling too tightly to their initial idea, refusing to acknowledge that their assumptions may be flawed.

Being able to pivot—adapting your business model in response to market feedback—is essential. Some founders pivot too late or too frequently, failing to strike the right balance between persistence and flexibility.

Pro Tip: The market dictates success. Stay responsive, keep testing, and adjust as needed.

Running Out of Funds

Think you’ve accounted for every expense? Think again. Many startups face the brutal reality that costs often spiral beyond initial projections. It’s like planning a road trip only to realize halfway through that you’ve run out of fuel.

Smart entrepreneurs anticipate this challenge by planning for their journey to take twice as long and cost twice as much as expected. Running out of cash before achieving product-market fit is a direct path to failure.

Pro Tip: Secure a financial buffer to sustain your business through its critical growth stages.

Over-Reliance on a Single Marketing Channel

Imagine launching a sleek new storefront and expecting crowds to pour in. Or securing a high-profile media feature and assuming customers will automatically follow. In reality, no single marketing tactic is enough on its own.

Success requires a multifaceted approach, blending social media, content marketing, paid ads, partnerships, and more. Relying solely on one channel is a risky strategy.

Pro Tip: Diversify your marketing efforts, truly understand your audience, and experiment until you find what delivers consistent results.

The Winning Formula: Patience and Preparation

Building a successful startup isn’t a sprint—it’s a marathon. While pitfalls are inevitable, patience and careful planning can turn obstacles into opportunities.

Embrace the challenges, remain adaptable, and stay focused on your long-term vision. Every setback is a lesson in disguise, and with dedication and persistence, your startup can thrive.

Looking for a Fulham accountant to help you manage your business finances? Reach out to our team today to get started – we’d love to help.

e: office@londonaccountants.co   t: 0203 137 9791

Kind Regards,
The Team at London Accountants

Strengthening Your Balance Sheet

Posted on by Jez Bhatti

Your balance sheet (now more correctly called a Statement of Financial Position) reveals a great deal about your business, including the total value of your assets – the things you own; how much you owe to others – your liabilities; and the level of your solvency.

These three aspects will be studied carefully by lenders and investors − and by buyers if you intend to sell your business. But they should also be important to you, because it’s crucial to remain solvent at all times. In other words, you need to have more assets than liabilities available to pay your debts.

If you can’t pay bills when they fall due, your business may be technically insolvent. Fortunately, two simple tests can quickly reveal your solvency.

The Current Ratio Test

This test simply involves dividing your assets by your liabilities (you should find both figures on the balance sheet). For example, if a business has assets of £435,000 and liabilities of £180,000, the current ratio is 435,000 divided by 180,000 = 2.42.

In other words, the business has £2.42 in assets for every £1 of debt. On the face of it, the business is solvent, as the minimum ratio most banks would regard as acceptable is £2 for every £1 of debt.

But wait a minute. Your assets include stock (your inventory). What’s your stock really worth? If you had to sell it all tomorrow to pay off your debts, could you really get out the full amount shown on the balance sheet?

The Quick Ratio Test

Let’s try a tougher test – this time leaving out your stock. The aim here is to find out if your business has enough quick money (ready cash) to pay your bills if your creditors demanded repayment tomorrow. Let’s say the business has £325,000 in stock. Subtract this from the assets figure of £435,000 and the assets reduce to £110,000.

Now for the Quick Ratio: £110,000 divided by £180,000 = 0.61.

Hmm − the picture is no longer so rosy. The business has only 61p in ready cash for every £1 of debt, meaning it could not immediately pay its debts.

Your aim should be to have at least £1 in assets available in quick cash for every £1 of debt, a ratio of 1:1. You’ll sleep better, and so will your bank manager.

Strengthening Your Balance Sheet

A positive step to strengthen your balance sheet is to take a closer look at the quality of your inventory. If you had to sell all your stock in the next week or month to pay your debts, would you get the full amount shown on the balance sheet? In many businesses, the answer would be no.

If you know you have obsolete or slow-moving inventory sitting on your shelves, talk to us about ways to get rid of it. We can discuss ways to reduce or clear obsolete stock, such as:

  • Holding a sale.
  • Bundling unwanted stock with more popular items as a ‘special offer’.
  • Choosing the most advantageous time of year to write it off if necessary.

We can also show you how to measure the stock turnover rate in your business to improve stock management and profitability. In broad terms, the faster you turn over your stock, the more efficient your business. A fast turnover rate can also reflect more effective inventory management.

Closing Tips

Many business owners find a balance sheet more difficult to interpret than a profit and loss account. If this applies to you, we can help you understand it better so you can gain more from the figures.

Getting a balance sheet just once a year is certainly not enough! A balance sheet offers important insights into your business. With the right accounting software, you can generate a balance sheet whenever you need one.

Looking for a Fulham accountant to help you manage your business finances? Reach out to our team today to get started – we’d love to help.

e: office@londonaccountants.co   t: 0203 137 9791

Kind Regards,
The Team at London Accountants

Meeting deadlines: 10 essential tips

Posted on by Jez Bhatti

In the business world, meeting deadlines isn’t just a logistical goal—it’s a cornerstone of building trust and credibility. Timely delivery signals professionalism, ensures smooth operations, and strengthens client relationships. Let’s explore ten practical strategies to help you consistently deliver projects on time and maintain a stellar reputation.

1. Treat Deadlines as Commitments

Deadlines aren’t optional—they’re promises. Cultivating a culture where deadlines are non-negotiable sets clear expectations for your team and instills confidence in your clients. Missing a deadline often translates to breaking trust, so treat each one with utmost seriousness.

2. Use a Centralised Deadline Tracker

Organise all project timelines in a single system, whether it’s a project management tool like Asana, Trello, or a simple spreadsheet. A central tracker gives your team a clear, up-to-date overview of every project’s deadlines, ensuring nothing slips through the cracks.

3. Set Clear Deadlines with Everyone Involved

Ambiguity is the enemy of efficiency. Confirm specific deadlines with clients, team members, and collaborators. If the timeline isn’t defined, proactively ask for clarification. For remote teams, remember to factor in time zone differences to avoid misunderstandings.

4. Build in Extra Time

Delays are inevitable, whether caused by unexpected challenges or last-minute revisions. Incorporate buffer time into every project timeline. For instance, if a task requires five days, plan for seven. This cushion helps you stay calm and on track, even when things don’t go as planned.

5. Define Deliverables Clearly

Start every project with a mutual understanding of what the final output should look like. Ambiguity about deliverables can lead to wasted time and rushed adjustments. Clear expectations upfront save you from scrambling later.

6. Break Projects into Smaller Tasks

Large projects can feel overwhelming. Break them into smaller, manageable tasks, each with its own deadline. This method ensures steady progress and gives you a sense of accomplishment as each milestone is reached.

7. Prioritise and Stay Focused

Once your tasks are outlined, rank them by priority and tackle the most critical ones first. Eliminate distractions and focus fully on one task at a time. Completing key tasks early builds momentum and confidence.

8. Schedule Dedicated Work Time

Block out specific times in your calendar for focused work. Treat these periods as non-negotiable appointments, free from interruptions. Even short, uninterrupted sessions can dramatically boost productivity.

9. Provide Regular Updates

Keep clients and team members informed by sharing progress at key milestones. Regular communication fosters alignment, allows for early feedback, and prevents significant last-minute changes.

10. Avoid Taking on Too Much

Overcommitting is one of the quickest ways to miss deadlines. Be realistic about your workload and your team’s capacity. It’s better to deliver exceptional work on a smaller scale than to stretch too thin and compromise quality or timelines.

By implementing these ten strategies, your business can consistently meet deadlines, impress clients, and build a reputation for reliability and excellence.

Deadlines aren’t just dates on a calendar—they’re symbols of trust, professionalism, and dedication to high standards. Start adopting these tips today, and watch your business thrive as your projects flow seamlessly from start to finish.

Looking for a Fulham accountant to help you manage your business finances? Reach out to our team today to get started – we’d love to help.

e: office@londonaccountants.co   t: 0203 137 9791

Kind Regards,
The Team at London Accountants

Important Update: Protect Yourself from Authorised Push Payment (APP) Fraud

Posted on by Jez Bhatti

We want to inform you about new regulations regarding Authorised Push Payment (APP) fraud, a growing type of scam that’s impacting individuals and businesses across the UK. It’s essential that you understand how to safeguard your finances and what steps to take if you become a victim of this type of fraud.

What is APP Fraud?

APP fraud occurs when a criminal deceives you into transferring money to them under false pretences. Often, these scammers pose as legitimate entities, such as government agencies, banks, or even your regular suppliers. Once the payment is made, it can be challenging to recover the funds.

How to Protect Yourself

We are dedicated to helping you stay safe from fraud. Here are some essential precautions you can take:

  • Double-check all payment requests: Be cautious, especially with any requests that appear urgent or unexpected.
  • Verify the identity of the requester: Contact the person or organisation directly using a trusted phone number or email, not the contact details provided in the message.
  • Be wary of unsolicited communications: Avoid clicking on links in unexpected emails or text messages, as they could be phishing attempts designed to steal your information.

What is Covered Under the New APP Fraud Rules?

The new regulations primarily cover consumers using Faster Payments or CHAPS through payment service providers (PSPs) in the UK. You may be eligible to claim reimbursement if you meet the following criteria:

  • You hold a current or savings account with a UK financial provider.
  • You are:
    • An individual
    • A charity with annual income below £1 million, as defined by the relevant Charities Acts in the UK
    • A micro-enterprise with fewer than 10 employees and an annual turnover or balance sheet under £2 million

To be eligible for reimbursement, the fraudulent payment must have been sent to a UK account via Faster Payments or CHAPS.

What’s Not Covered?

There are some exceptions to what is covered by these rules. Reimbursement will not apply to:

  • International transactions
  • Fraudulent payments reported more than 13 months after the transaction
  • Payments made for illegal purposes (e.g. purchasing illegal items)
  • Payments made using a credit or debit card
  • Payments to an account you control
  • Instances where you were knowingly involved in the fraud
  • False claims or disputes over product/service dissatisfaction
  • Payments through credit unions, municipal banks, or national savings banks
  • Payments where you failed to take reasonable precautions to prevent fraud

Next Steps

If you have any concerns about APP fraud or would like advice on protecting your business, please don’t hesitate to reach out to us at [Your Contact Details]. We’re here to help you navigate these changes and ensure your financial security.

Stay vigilant and take these steps to protect yourself and your business from fraud.

Looking for a Fulham accountant to help you manage your business finances? Reach out to our team today to get started – we’d love to help.

e: office@londonaccountants.co   t: 0203 137 9791

Kind Regards,
The Team at London Accountants

Fed Up with Late Payments? Smart Strategies to Keep Your Receivables in Check

Posted on by Jez Bhatti

Running a small business is a balancing act, and managing receivables can often feel like one of the biggest headaches. How many times have you found yourself chasing overdue invoices, wondering if your cash flow will be enough to cover next month’s expenses? If this sounds familiar, you’re not alone. Many small business owners struggle with staying on top of outstanding payments, which can affect long-term stability and growth.

The good news? With the right strategies, you can streamline your invoicing process, handle overdue payments with confidence, and maintain a steady cash flow. Let’s explore how.

The Power of Prompt Invoicing

Sending invoices on time isn’t just a best practice—it’s a key factor in keeping your cash flow healthy. Unpaid invoices can disrupt your ability to pay suppliers, manage payroll, or invest in business expansion. The quicker you invoice, the sooner you get paid.

Studies have shown that businesses that issue invoices promptly and outline clear payment terms experience fewer delays and disputes. Setting the tone early helps clients understand their financial obligations and fosters smoother transactions.

Defining Clear Payment Terms and Policies

One of the easiest ways to prevent payment delays is by setting transparent payment terms. Every contract and invoice should clearly outline the following:

  • Due Dates: Whether it’s upon receipt, net 30, or another timeframe, ensure payment deadlines are unmistakable.
  • Late Fees: Specify penalties for overdue payments, such as interest or flat fees, to encourage timely settlements.
  • Accepted Payment Methods: Offer flexible options, including bank transfers, credit cards, and digital wallets, to make payments more convenient for clients.

By establishing these terms upfront, you reduce misunderstandings and set clear expectations from day one.

Using Invoicing Tools for Efficiency

Gone are the days of manually tracking payments on spreadsheets. Today’s invoicing software can automate billing, saving you time and ensuring consistency.

Platforms like QuickBooks, FreshBooks, and Xero allow businesses to generate invoices automatically, send payment reminders, and integrate with accounting systems. Automation minimizes errors and reduces the time spent on administrative tasks—so you can focus on growing your business instead.

How to Handle Overdue Invoices

Nobody enjoys chasing payments, but it’s a necessary part of running a business. Here’s a structured approach to dealing with past-due invoices:

  1. Send a Friendly Reminder: A polite email shortly after the due date can prompt payment while maintaining a good client relationship.
  2. Follow Up with a Call: If emails go unanswered, a quick phone call can provide clarity and encourage prompt action.
  3. Issue an Overdue Statement: Sending a formal statement listing all overdue invoices and any late fees can serve as a strong reminder.

Consistency is key. Establish a follow-up routine and stick to it to ensure you’re not leaving money on the table.

Encouraging Timely Payments with Incentives

Want to motivate clients to pay faster? Consider offering small incentives, such as early payment discounts. For example, a 2% discount for payments made within 10 days can encourage prompt transactions while keeping cash flow steady.

Additionally, providing multiple payment methods can remove barriers to payment. The easier it is for customers to pay, the more likely they are to do so on time.

Differentiating Between Outstanding and Past-Due Invoices

Not all unpaid invoices require immediate action. Understanding the difference between outstanding and past-due invoices can help you prioritize follow-ups effectively.

  • Outstanding invoices are payments that are still within their due date and don’t require immediate attention.
  • Past-due invoices have missed their payment deadline and need proactive follow-ups.

Tracking both categories ensures you’re focusing your collection efforts where they’re needed most.

Final Thoughts

Managing receivables effectively is essential for the success of any small business. By implementing these strategies, you can minimize the time spent chasing payments and improve cash flow stability.

Now’s the time to take control of your invoicing process. Start today, and you’ll build a healthier, more sustainable business for the future.

Looking for more guidance? Reach out for expert tips and support on optimizing your receivables management!

Looking for a Fulham accountant to help you manage your business finances? Reach out to our team today to get started – we’d love to help.

e: office@londonaccountants.co   t: 0203 137 9791

Kind Regards,
The Team at London Accountants

Uh oh…When start-ups go wrong. What really causes most to fail?

Posted on by Jez Bhatti

Starting a business is an exhilarating journey, fueled by dreams of innovation and success. Yet, let’s face it—it’s also a high-stakes venture. Many startups encounter challenges that can derail even the best-laid plans. While vision and leadership are essential, the true game-changers are persistence and adaptability. Let’s explore some common missteps that entrepreneurs should watch out for and how to navigate them.

Resistance to Pivoting

Think of starting a business as embarking on an expedition with a carefully plotted course. But what happens when the terrain shifts or your map turns out to be outdated? In the world of startups, these shifts represent evolving market demands.

One of the biggest mistakes founders make is clinging too tightly to their original ideas, even when evidence suggests a need for change. The ability to pivot—adapting your business model to align with market realities—is a vital skill. However, some founders pivot too little or too often, losing their way without finding the optimal balance between product, pricing, and distribution.

Pro Tip: Treat the market as your guide and use consistent testing to navigate your path.

Running Out of Funds

Imagine setting off on a long road trip with just enough fuel for half the journey. For many startups, this is a harsh reality. Budget overruns and unforeseen expenses are common, often leaving businesses cash-strapped before reaching critical milestones.

Savvy entrepreneurs prepare for the unexpected by assuming their journey will take twice as long and cost twice as much as initially planned. Building a financial buffer can mean the difference between success and premature closure.

Pro Tip: Establish a robust financial safety net to weather the inevitable challenges of growth.

Relying on a Single Marketing Channel

Picture opening a dazzling new store and assuming customers will simply show up, or relying on one glowing media feature to drive endless traffic. Unfortunately, there’s no single formula for attracting and retaining customers.

Effective marketing requires a multifaceted approach—combining social media, email campaigns, SEO, and other strategies. A diverse marketing plan ensures you’re not overly dependent on one channel and allows you to connect with your audience in meaningful ways.

Pro Tip: Experiment with multiple marketing strategies, analyze your audience’s preferences, and double down on what works best.

The Long Game: Patience and Preparation

Building a successful business isn’t a quick dash; it’s a marathon. While there are countless obstacles along the way, perseverance and careful planning can turn setbacks into stepping stones.

Stay flexible, embrace challenges, and keep learning from every experience. With hard work and a commitment to adaptation, your startup can not only survive but thrive.

Pro Tip: Need guidance on building your business? Reach out to us for expert advice.

Looking for a Fulham accountant to help you manage your business finances? Reach out to our team today to get started – we’d love to help.

e: office@londonaccountants.co   t: 0203 137 9791

Kind Regards,
The Team at London Accountants

Consider these 8 factors before investing:

Posted on by Jez Bhatti

Hard work can help you earn more, but only investing can grow your money and secure it for the future. Investing has the power to fight inflation, grow your wealth, and set you up for a comfortable future. Here are eight essential factors to consider before making any investment decisions:

1. Define Your Investment Goals

Start by clarifying your main objectives. Different investment types serve different purposes. For instance, if you’re saving for retirement and have a long time horizon, a diversified portfolio of stocks, bonds, and mutual funds could be ideal for long-term growth. But if your goal is a short-term need, like a holiday or new car, a low-risk, liquid option such as a savings account or cash ISA might be better suited.

2. Evaluate Your Risk Tolerance

Your risk tolerance—the level of uncertainty you’re willing to accept—depends on factors like age, income, and personality. Generally, higher risk is associated with higher potential returns, but it’s essential to match investments to your comfort level. Several tools can help you assess your investor profile and decide what level of risk suits you best.

3. Build Confidence in Your Investment Knowledge

Investing isn’t just about picking stocks; it’s about trusting your choices and learning from your research. The more you know, the more confident you’ll be in managing your investments and handling the ups and downs of market behaviour.

4. Understand Financial Ratios

Financial ratios, such as earnings per share (EPS), price-to-earnings (P/E), return on equity (ROE), and dividend yield, give you a snapshot of a company’s performance and financial health. These indicators can help you compare investment options, identify opportunities, and spot potential risks.

5. Be Aware of Investment Costs

Investing comes with costs, including broker fees, management fees, and taxes. These costs eat into your returns, so it’s vital to understand the fees involved and weigh them against potential profits. Minimising costs where possible will help you maximise your overall returns.

6. Seek Companies with a Competitive Advantage

A strong competitive advantage—sometimes called an economic ‘moat’—helps companies stand out against rivals. Moats can come from loyal customers, a recognised brand, unique products, or low-cost operations. Look for companies with durable moats as these tend to deliver higher returns over the long term.

7. Regularly Monitor Your Investments

Periodic review of your portfolio ensures that it still aligns with your goals, risk tolerance, and timeline. Rebalancing your portfolio may be necessary to maintain your preferred mix of assets, while reviewing individual performance will help you decide if you should hold, sell, or add to certain investments.

8. Diversify to Manage Risk

Diversifying across different asset classes, sectors, regions, and strategies can help reduce risk and improve your chances of steady returns. A diverse portfolio isn’t as vulnerable to a single downturn and helps balance market fluctuations. For example, a well-diversified equity portfolio might include technology, healthcare, and consumer sectors, or a mix of value and growth stocks.

Investing can be both exciting and challenging. With careful consideration of these factors, you can make well-informed decisions to achieve your financial objectives. For tailored advice, reach out to a financial professional who can guide you according to your unique needs.

Happy investing!

Looking for a Fulham accountant to help you manage your business finances? Reach out to our team today to get started – we’d love to help.

e: office@londonaccountants.co   t: 0203 137 9791

Kind Regards,
The Team at London Accountants

The Importance of Documenting Processes and Systems

Posted on by Jez Bhatti

Many small business owners keep their essential processes and systems in their heads. They know how they want things done and follow their own routine each day. But as a business grows and needs to bring on new staff—or when the owner wants to take a step back—relying solely on memory or habit becomes risky.

Here are five key reasons why documenting your processes and systems can help your business run more smoothly and successfully, even when you’re not around.

1. Boost Efficiency

When you take the time to document your processes, it often reveals areas for improvement. You may uncover bottlenecks or redundant steps that are slowing things down. This review process can help streamline routine tasks, making it easier to adopt automated solutions where useful and improving productivity overall. Writing down your systems can lead to more effective ways of working and significant time savings.

2. Enhance Staff Training

A well-documented system saves time and effort when you’re training new staff. By providing a clear manual, new hires can refer to a guide rather than needing step-by-step instruction from a manager. This can help maintain consistency in work quality, ensure tasks meet company standards, and let new or temporary staff get up to speed quickly and confidently.

3. Create a Marketable System

If you develop a unique, streamlined system for your business, it could become valuable intellectual property. A robust operating manual may even be something you could license to other businesses, especially if your approach saves time or reduces costs. This way, your documented processes become a potential income stream, adding further value to your company.

4. Enable Flexibility

One of the great benefits of owning a business is the flexibility it can offer. However, without recorded systems, it’s challenging to step away—even for a brief holiday—without everything relying on your direct input. Documented processes make it possible to delegate effectively, allowing you to step back with confidence that tasks will be handled properly and consistently by others.

5. Increase Business Value

If you ever decide to sell your business, an operating manual can make it more attractive to buyers. A new owner wants reassurance that the business will keep running smoothly through the transition period and beyond. Having well-documented processes gives them confidence that the knowledge and practices needed to operate the business won’t be lost, even if there’s staff turnover. The ease with which someone can take over will often enhance the overall value and sale price of the business.

In short, recording your business processes and systems is an investment in your business’s future, whether you’re looking to improve daily efficiency, simplify training, or even prepare for an eventual sale. It’s a good idea to review and update your systems regularly, perhaps alongside your annual business plan.

Looking for a Fulham accountant to help you manage your business finances? Reach out to our team today to get started – we’d love to help.

e: office@londonaccountants.co   t: 0203 137 9791

Kind Regards,
The Team at London Accountants

10 Ways to Encourage Repeat Business

Posted on by Jez Bhatti

If customers are buying less frequently, focusing on repeat business with your existing customer base can be a cost-effective and impactful approach. Here are ten proven strategies to help boost loyalty and encourage customers to return to your business.

1. Send a Personal Thank-You Note

Show your appreciation with a thank-you note sent soon after a purchase. A simple, handwritten note or a professionally typed message will make customers feel valued. You could add a unique touch with a fun cartoon or a personalised card to show your thanks.

2. Offer a Follow-Up Deal

A month after purchase, reach out with a relevant offer. For example, if your customer bought a printer, consider offering a discount on ink cartridges. Don’t have related products? Partner with a complementary business to offer their services, and they can do the same with your products.

3. Anticipate Reorders for Consumables

For products that require regular refills (like printer ink or office supplies), use purchase dates to predict when customers may be running low. Send a reminder or special offer just as they’re likely to need a top-up, making it easy for them to return to you.

4. Survey Your Customers Regularly

Every three to six months, send a quick survey to understand evolving needs and feedback. This can guide product and service improvements, keep your database up to date, and show customers you value their input.

5. Celebrate Loyalty with Special Occasions

Recognise loyal customers by sending cards for birthdays or holidays, such as Christmas. This small gesture can go a long way in making them feel valued and more connected to your business.

6. Run an Exclusive Customer Sale

Host a sale exclusively for existing customers, or give them a head start with early access to your next public sale. This not only rewards loyalty but makes customers feel they’re getting something special that the general public can’t access.

7. Request Referrals

After a positive experience, ask loyal customers for referrals. Be clear about how much you appreciate their support and consider offering a small incentive, such as a discount for both them and their friend, to encourage sharing your business with others.

8. Hold a Customer-Only Preview Event

If you have a new product or service launching, invite your customers to an exclusive preview event. Whether it’s an informal gathering or a full event with refreshments, this gives loyal customers a VIP experience and a first look at what’s new.

9. Provide Useful Information Without the Sales Pitch

Regularly send emails or newsletters with interesting or valuable content that isn’t focused on selling. For example, share industry tips or local news. Customers will appreciate that your contact isn’t always sales-driven, making them more likely to stay engaged.

10. Celebrate Anniversaries with Special Offers

Mark the anniversary of a customer’s first purchase with an exclusive offer or discount. This annual recognition reinforces loyalty and encourages them to return each year to take advantage of your unique deal.

By using even a few of these strategies, you can foster stronger relationships with your customers, helping them feel valued and less likely to be swayed by competitors.

Looking for a Fulham accountant to help you manage your business finances? Reach out to our team today to get started – we’d love to help.

e: office@londonaccountants.co   t: 0203 137 9791

Kind Regards,
The Team at London Accountants

While you do your business, we'll do your numbers.

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