In the fast-paced and ever-evolving world of Software as a Service (SaaS), managing your financial health is as crucial as the innovative technology you offer. SaaS businesses operate within a unique ecosystem, characterised by rapid growth, scalable models, and specialised metrics. Understanding the nuances of Revenue Recognition, the intricacies of cash cycles, and the importance of metrics like Cost of Goods Sold (COGS), Customer Acquisition Costs (CAC), Annual Contract Value (ACV), Customer Lifetime Value (LTV), Monthly Recurring Revenue (MRR), and Annual Recurring Revenue (ARR) is essential.
At London Accountants, our specialist accountants are not just proficient in critical accounting skills but also deeply understand the SaaS sales cycle, from lead generation to customer retention. We are here to help you, so please feel free to reach out, we would be more than happy to assist you!


Start-ups & small businesses are our forté.
From the very beginning, we listen carefully to what our clients want and need from us as their accountant and we pride ourselves on delivering a first-class service – not only taking care of your books but really helping to build your business and provide solid building blocks that are needed to succeed.
If you start your company with your accounting needs in place, this gears you up for a promising future.
Take a look at our fantastic client case studies, covering a range of industries – from construction & interior design bosses to world-renowned Psychotherapists